1/7/2024 0 Comments Polymail roadmap![]() To continually scale and iterate their product, Polymail has an internal system to prioritize feedback, requests, and suggestions, which helps the team make data-driven decisions. To build up a user base and really meet the market’s needs, Polymail spent nine months in a private beta stage and not until recently, had their paid pro version released three months ago. With thousands of people requesting invites to join the alpha, it proved to them that there’s a need in the market. Brandon realized Polymail had hit product/market fit when it was launched on Product Hunt as a private alpha and got the third most upvoted product of all time. ![]() Next Stepsįor your company to grow and scale, you need to hit product/market fit. Instead, ask about their current workflow and the problems they faced when using your product. And through this process, you might find more insights or better ideas to implement! When you ask for feedback, try not to ask whether the user likes your product - a common fallacy. This helps to validate whether your perspective is aligned with the market. Get out there, and talk to them personally. While you are developing and iterating your product, try to maintain connections with users. So try to refine your product to its simplest form while still conveying your core product value and get your product out there!Ĭustomer development is an ongoing process that will last throughout your entire product cycle. Always keep in mind that deploying features, shipping quickly, and getting feedback should always be at top of the list. But before you plunge into user analysis, be sure to leave time for the development process. Analytics-wise, Fabric, a free analytics tools owned by Google provides real-time analytics to better understand user performance. When it comes to organizing tasks and increasing transparency and productivity among the team, Asana can do the job. There are a few free tools that are useful too. But don’t worry if you’re running on a tight budget. Intercom is also great when it comes to segmenting communication effectively. These tools were deployed to target users who are trying out specific features and to get feedback from them individually, providing both qualitative and quantitative approaches to gathering user feedback. For tools to track user analytics, Polymail tried both Mixpanel and Intercom. There are plenty of online tools that can help with this. You’ll then be able to tweak your features to resonate with the public. For an early stage of your startup, getting user feedback is key to improving your understanding of the product. It’s common advice to launch as early as possible. Often, founders who have a great idea but no clear vision want to add a ton of features on their first release, which results in the MVP taking ages to build. ![]() What’s most important is keeping an open two-way dialogue with users to increase transparency and understand what your users really need and want. In terms of what to include in their early releases, Brandon said it all came from their intuition. This means the first version of Polymail only provided enough features to gather user feedback. Brandon and his team created a product roadmap for every feature and iterated along the way based on user feedback. Their goal was to deliver a great product experience people would be passionate about and to see if their concept resonated with the market. Polymail’s prototype was built from scratch in two to three months by their founding team. It may be better to build your own MVP and iterate along the way. It’s also actually a fairly difficult task to find the right freelancer or dev agency when your vision is unclear with many unknown variables. By working on it yourself, you’ll gain a better understanding of your product. But what if you’re not a developer? Should you outsource your MVP? Brandon believes it’s important to build and manage the product yourself in the early stages. The first step is to validate your concept by building a prototype and MVP. And so, Polymail was born! Early Product Development Building Your Prototype and MVP That’s when Brandon and his co-founders decided to build their own cohesive unified email platform that businesses could rely on. Even after all this work, none of these features and extensions transferred onto their mobile devices. They had to install Gmail plugins and hacky extensions to get the functionalities they wanted. Like so many of us, Brandon and his co-founders couldn’t find a robust solution that addressed all their emailing needs from messages, contacts, relationships, to files. Brandon shared Polymail's journey and his thoughts on how to build your startup from 0 to 1! We recently hosted Brandon Foo, product designer, engineer, CEO & Co-founder of Polymail, in a live Q&A.
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